SEVENFRIDAY is a global lifestyle brand known for its industrial-inspired automatic watches, eyewear, and accessories that celebrate a carpe diem attitude.
SEVENFRIDAY is a Swiss-born lifestyle brand founded in 2012 that designs and manufactures industrial-inspired watches, eyewear, apparel, and accessories. Renowned for its distinctive square-cased timepieces such as the M-Series, P-Series, and T-Series, the brand combines complex multi-layered dials with reliable automatic movements from Miyota and Seagull.
SEVENFRIDAY champions a philosophy of living every day with energy and style, utilizing contrasting materials like stainless steel, acetate, and silicone to create bold visual statements. Many of their watches feature embedded NFC chips in the case back, allowing owners to verify authenticity and register their products via the proprietary SEVENFRIDAY app.
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Most SEVENFRIDAY automatic watches can be hand-wound by turning the crown upwards (clockwise) at the normal position (Position 1A). Recommended winding is typically 15 to 55 turns depending on the specific movement model (e.g., TMI NH70 or Miyota 8215).
Pull the crown out to the time-setting position (usually the second click or Position 1B/2). Rotate the crown to adjust the hour and minute discs or hands, then push the crown back firmly to the normal position.
Yes, many models such as the T-Series and M-Series are rated for 3ATM (30 meters) water resistance. This is suitable for splashing or rain but not recommended for swimming or diving.
SEVENFRIDAY watches often come with an NFC chip embedded in the case back. You can scan this chip using the official SEVENFRIDAY App to authenticate the watch and register it for warranty.